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New Business Development Best Practice: Win Rate Shouldn't Be Your Key Metric

The Business Development Best Practices are an ongoing effort by the AGC Business Development Forum Steering Committee to bring more BD resources and best practices to the AGC membership. Written and developed by industry experts in Business Development, these best practices cover a wide range of topics, from relationship building and sales to marketing and proposals.

 
This month, the Business Development Forum Steering Committee highlights: 
  • ​There are numerous marketing and business development metrics out there, but which one should you focus on? In her article, Win Rate Shouldn’t Be Your Key Metric, Kathy Nanowski, Fuss & O’Neill, argues that the strength of a company’s pipeline of projects is the most important metric of all and gives key advice on building your pipeline through focusing on the client, prioritizing projects by sales stage and building trust over time.  
Interested in contributing an article? If you volunteer to author an article, you and your company will be prominently featured and marketed to the largest and foremost audience in the construction industry!  The Forum Steering Committee will also provide you with the necessary direction and support to make the process as easy as possible. If you are interested in contributing a best practice, please contact paige.packard@agc.org.

What do you think?